Mietta Gornal is the face of Leapon

Launched by regional newspaper publisher McPherson Media Group, Leapon is a group-buying or ‘deals’ site exclusively servicing northern Victoria. DreamWalk built the site around their proprietary group-buying engine, which includes a custom content management system, automated subscription newsletter system and CardGate payment integration. Now into its third week of deals, Leapon is going strong with no technical issues and deals sales far exceeding predictions. DreamWalk was also responsible for developing the image and marketing materials, including TVCs, press ads, Facebook page and print materials.

If you are interested in launching a group-buying site for your publishing or media company our platform is available as a white-label solution. Unlike other group-buying platforms who charge a percentage of your sales and/or license fees, we simply charge a one-time, upfront fee for customization then the site is yours.

For more information contact us at info@dreamwalk.com.au

Catch the kid app scores 9/10

Here’s a quick excerpt from the new Catch The Kid review on AppCraver today. The top app review site gave it a near perfect 9/10!
Read the full review at: http://www.appcraver.com/catch-the-kid/

“Geochaching and iPhone apps, two of my favorite things, have combined to bring a bit of fun and awareness to the state of New Mexico. The Catch the Kid app, created as a campaign by the famed creatives at M&C Saatchi for the New Mexico Tourism Department (NMTD), is a very large-scale scavenger hunt for outlaw Billy the Kid…

…M&C Saatchi CEO of North America Huw Griffith mentioned that they wanted to encourage people to travel around the beautiful state and that the app captures the adventurous spirit of New Mexico. I wish there was an app like this for every state as I can only imagine the amount of travel ideas I’m missing.”

Get a custom treasure hunt for your city, state or brand at http://www.dreamwalk.com.au

The New DreamWalk Interactive Website

Announcing the launch of our brand new DreamWalk Interactive website http://www.dreamwalk.com.au

This new site is dedicated to a relatively new area of our business – Custom mobile app development. After working exclusively on our acclaimed DreamWalk platform for a number of years, last year we decided to branch out and put our talents to work on other people’s apps. We’ve been extremely busy, so it’s taken a while to get a website up and running for the custom app development side of the business but I’m proud to announce that we finally have one!

Along with the new website are a couple of new products I think deserve a special mention:

White Label Treasure Hunt Apps

Based on our proprietary DreamWalk software engine, these apps for iPhone and Android enable your brand or business to launch your own custom mobile treasure hunt app with all of the features and none of the development time. These apps enable you to drive traffic to real physical locations using the lure of hidden treasures. The app is fully customized to your brand or campaign and can be tailored to suit just about any location-based concept. Companies like Coca Cola and M&C Saatchi have already taken advantage of this hot new product and launched custom treasure hunt apps this year.

Check out the case studies at http://www.dreamwalk.com.au/treasure-hunt-apps.php

White Label QR Code Scanning Apps

We are really excited about the opportunities presented by QR codes and our white label QR code scanning app is a publishers dream. These apps enable any printed product to become interactive and connect users to all sorts of online materials such as image galleries, coupons, videos etc. Just scan the code with the camera built into your phone and away you go!

What makes our products stand out above other QR scanning products on the market is our proprietary QR codes. Our system enables you to generate codes that can only be read with your scanning app. This enables you to keep users immersed in your branded experience and allows you to control what sort of content can be accessed in your app – and potentially charge your customers/advertisers for these codes.

Check out more at http://www.dreamwalk.com.au/qr-apps.php

DreamWalk Interactive is a Melbourne based iPhoneand Android app development company located at Suite 4, Level 3, 14 Queens Rd. Melbourne, 3000. Visit our new website at http://www.dreamwalk.com.au for contact details.

When planning this year’s “Catch The Kid” promotion for the New Mexico Tourism Department, M&C Saachi L.A. turned to DreamWalk for mobile development. The resulting application is a GPS treasure hunt for iPhone and Android, based on the proprietary DreamWalk software engine.

The hunt sees competitors racing around the state of New Mexico, collecting clues to the whereabouts of Billy The Kid. The first person to apprehend the villain gets a $10,000 reward. There is also tons of Billy’s hidden loot to collect along the way, which can be spent in a virtual store at www.catchthekid.com.

The Catch the Kid app is built on the proprietary DreamWalk platform. The platform is proven to drive traffic to physical locations and immerses consumers in an exciting and rewarding branded experience.

To find out more about the DreamWalk platform as a white label solution visit www.dreamwalk.com.au

After highly successful trials in the the US, our app is finally coming home for a long awaited Melbourne launch this summer.

Today we proudly and publicly announce the launch date of December 3rd, 2010 for the official DreamWalk Melbourne launch and a special Melbourne website to boot – http://www.dreamwalk.com.au

This launch has been highly anticipated back on our home turf, so I suggest locals prepare for what will undoubtedly be the BIGGEST MOBILE EVENT IN MELBOURNE’S HISTORY!

Melbourne businesses – Attract customers using hidden treasure in the World’s biggest mobile treasure hunt. Sign up now to be part of the big DreamWalk Melbourne launch. Its location-based, interactive, fun and right now it’s FREE!

Spaces are limited so act now!

We have now moved all of our sites to Rackspace and are in the process of getting everything we can back online. By moving to a cloud based host we hope to avoid any future issues of this nature.

We apologize for any inconvenience this may have caused DreamWalkers.

Joseph Russell
CEO DreamWalk Pty. Ltd.

By Kenneth Briodagh

.. In 2004, location-based social media technology was not too different from today’s. Participants registered their cell phones at dodgeball.com and proceeded to text in their locations to the service. The phones’ built-in GPS was then tapped to find the latitude and longitude of fellow peeps, searching a 10-block radius. When a contact was found, the user got pinged. Pretty simple.

WHAT WE KNOW NOW: Since then, the idea has exploded into a juggernaut that represents a new breed of social media capable of delivering powerful, and in some cases immediate, ROI. IHG hotels, for example, has teamed up with Gowalla to reward loyal customers and capture a greater share of the national hospitality business through a check-in for rewards program. Starbucks this spring began rewarding Foursquare users who visit the retail chain with “Barista Badges” that kick in drink discounts after a certain number of check-ins. And new players are constantly popping up with new ideas, like dreamwalkmobile.com, where sponsored scavenger hunts can earn brands new fans by offering consumers retail rewards.

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If you own an iPhone and live in Los Angeles, strap on an eye patch and prepare yourself for a weekend of treasure huntin’.

This weekend there will be real treasure hidden all over LA for iPhone users to go out and find. Why only iPhone users? Because to find and collect these treasures you need a mobile application called DreamWalk, which is currently only available for iPhone.

As posted on the DreamWalk Facebook page, hidden treasures include iPods, an LCD TV, a GPS unit, MP3 players, digital cameras and a bunch of other stuff.

To take part in the hunt all you need to do is download the free DreamWalk app onto your iPhone from the following link: http://itunes.apple.com/us/app/dreamwalk/id348837013?mt=8

Once installed, just look for the treasure icons on the map then physically go to those locations to collect them. Treasures are collected virtually via the app and they can then be redeemed for the real life products.

Businesses wanting to get involved in the hunt can even place their own treasures on the map for people to collect at www.dreamwalkmboile.com.

Happy Hunting LA!

After an explosive first month on the iTunes App Store with over 50,000 downloads, a feature by Apple, a top 100 ranking and thousands of dollars worth of prizes claimed, the marketing machine at DreamWalk has suddenly gone quiet.  This last week their Twitter feed has been virtually inactive, there have been no new prize additions to the DreamWalk map and no new challenges or hunt clues on the DreamWalk Facebook page. I was beginning to fear the worst, when today, a new post on Facebook by DreamWalk admin put my fears to rest.

The post read :

**Yep, you heard right. DreamWalk 2.0 is on its way. More cities, more features, more prizes and support for Android handsets!. Check this space for updates. **

DreamWalk 2.0 - The Treasure Hunt Reinvented

It seems the folk at DreamWalk have indeed been busy in their workshop, crafting a new version of their already successful mobile treasure hunt app, and from the small amount of information posted on Facebook, it sounds like something big is coming.

An avid DreamWalker myself, I am guessing (and hoping) that this is the calm before the storm, and by the looks of the DreamWalk 2.0 banner now circulating, I may just be right. The few issues holding the previous release back, like iPhone exclusivity and prizes limited to only a few major U.S. cities, look to have been solved in the 2.0 version, which claims Android handset support and more prizes in more cities. They have not hinted at a release date as yet, but the words  “Coming Soon” imply it is not far off.

I imagine there will be dozens if not hundreds of new businesses now planning hunts to coincide with the 2.0 release. It seems mobile marketing and location-based marketing in particular, is about to explode, with apps like Foursquare, Whrrl, Gowalla and DreamWalk gaining more than their fair share of advertiser interest in recent times and consumer interest to match. While many are arguing that the novelty of social check-in apps will soon fade, the predictions for DreamWalk have been quite the opposite. As an experiential marketing platform with location targeting and huge incentives to consumers, the potential power of mobile treasure hunt marketing is undisputed, and so far DreamWalk is the only real player.

For me and thousands of mobile treasure hunters around the country, a DreamWalk 2.0 release is very welcome news. If all the claims are true, DreamWalk may be closer to a marketing revolution than we think. Free stuff for the people and advertisers willing to give it to them – DreamWalk 2.0 here we come!

- Jim Brown is a digital media expert, mobile marketing consultant and self confessed “gadget geek” operating out of San Francisco California.

Aussie start-up Dream Walk Mobile just launched their Dream Walk App. Essentially this is a “treasure hunt” style app, where users fire it up, and can see offers from local retail stores in their vicinity.  The principle is fairly simple: As an advertiser, you offer instant prizes, stamps that need collecting, or clues, which the user has to solve that leads to the ultimate prize.

To make it all work, they have a few, but very important rules that advertisers must obey:

• Prizes must be giveaways, not discounts or other offers
• Winner must not perform any task other than provide basic identification
• Products must be “real”, i.e. no promotional giveaways (like pens with company name etc)
• Giveaways must not be freely available elsewhere

The rules are probably what will make this work for Dream Walk.  Gowalla and Foursquare offer a lot more in terms of network value and integration with social networks.  Dream Walk Mobile is simple: Use it and you will get free stuff.  Dream Walk also has the advantage that the value of using their app is not tied to the number for people or friends using it.

You can of course argue how long it would take Google to offer the same if they decided to. A week?  But Google does not at least currently have this model, and allows advertising on maps based on bidding.  It could very well be that Dream Walk Mobile’s model is what will have them be somewhat unique, at least for a while.

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